Pippa Comms Club

As we look ahead to 2026, one thing is clear: marketing, PR and advertising are no longer about chasing the newest platform or loudest idea. Instead, the focus is shifting towards depth, trust and intentional communication . Technology will continue to evolve rapidly, but the brands that stand out in 2026 will be those that understand why  they communicate — not just how . Here are the key trends set to shape the industry in 2026. 1. From AI Adoption to AI Discernment By 2026, AI will be...

After time spent behind the scenes planning, refining, and rethinking what the Comms Club Podcast should be, we’re excited to share that the podcast will be returning in 2026 — and this time, with guests . What started as a place to explore iconic campaigns has evolved into something more conversational, more curious, and much more collaborative. A New Chapter for the Comms Club Podcast From 2026 onwards, every episode of the Comms Club Podcast will feature a guest who works in marketing, PR...

03.03.2025 Welcome to the Comms Club Podcast — the show where we unpack iconic campaigns, uncover brand secrets, and explore timeless lessons in marketing, public relations, and advertising. [Host Introduction] I’m Pippa Evans, and in this episode, we’re talking about one of the boldest moves in advertising history—Pepsi’s “The Pepsi Challenge.” This campaign was more than just a taste test; it was a direct challenge to Coca-Cola, and it changed the cola wars. But what made it such a...