The Comms Club Podcast Is Returning in 2026

After time spent behind the scenes planning, refining, and rethinking what the Comms Club Podcast should be, we’re excited to share that the podcast will be returning in 2026 — and this time, with guests.

What started as a place to explore iconic campaigns has evolved into something more conversational, more curious, and much more collaborative.

---

A New Chapter for the Comms Club Podcast

From 2026 onwards, every episode of the Comms Club Podcast will feature a guest who works in marketing, PR or advertising. In series one, we’ll take one campaign together and do what the Comms Club Podcast does best: pull it apart, question it, and try to put it back together again.

These aren’t polished case studies or tidy success stories. They’re honest, thoughtful conversations about campaigns that sparked something — whether that’s admiration, debate, frustration, or curiosity.

Some campaigns will be celebrated. Others will be questioned. All of them will give us something to talk about.

---

Why Guests Matter

One of the most exciting parts of this next chapter is the guests themselves. The Comms Club Podcast isn’t about titles or polished opinions — it’s about people who care about good work and enjoy talking it through.

If you’ve ever found yourself dissecting a campaign with colleagues, questioning a creative decision, or wondering why something stuck — you’ll feel right at home here.

---

Putting Campaigns Through The ICONIC Test

Each campaign we explore is put through what we call The ICONIC Test. It’s not about deciding whether a campaign was perfect — it’s about asking whether it earns its place in the conversation. The test looks at seven key ingredients:

Universal Human Truth - Does the campaign tap into something deeply human — a feeling, frustration, desire or behaviour people instantly recognise?

Creative Simplicity - Is the core idea clear, focused, and easy to grasp — even if the execution is bold or unexpected?

Brand Authenticity - Does the campaign feel true to the brand behind it, or does it feel forced, borrowed, or performative?

Cultural Timeliness - Did it land at the right moment — responding to culture, conversation, or context in a meaningful way?

Emotional Resonance - Did it make people feel something — laughter, anger, empathy, nostalgia, motivation?

Memetic Potential - Was it talked about, shared, referenced, or repeated? Did it take on a life beyond the original placement?

Longevity - Does it still give us something to talk about now — or has it influenced how campaigns are made since?

There aren’t always clear answers — and that’s very much the point. The ICONIC Test is designed to spark discussion, not deliver verdicts.

---

Looking Ahead

Recording for series one is already underway, with new episodes landing in 2026.

If you’re curious about campaigns, enjoy thoughtful conversations, or simply love exploring how marketing, PR and advertising shape the world around us — we can’t wait to welcome you back to the Comms Club Podcast.

Marketing, PR, advertising — whatever your field, make it iconic.

Photo by Patti Black on Unsplash